Viral mode · format
Clay miniature
The brand's world rebuilt by hand in polymer clay, cosy and tiny.
Rendered by ads.fan from one product photo — no filming, no studio. Your ad is built inside the same world; your product keeps its real shape and size.
The example
“Roasted last week? In this bag?”
Rendered for Daily Grind Coffee Beans
5-second hook · 5 credits
What the director is told
A handmade polymer-clay miniature of the brand's own world — its storefront, counter or the product itself — modelled with rounded soft forms and visible clay texture, sitting on a plain cream backdrop. The signature architecture, colours and logo shapes are preserved so it is instantly recognisable, and the scene is dressed with tiny props: a street lamp, a bench, plants, a leaning bicycle, one or two little clay people, warm light glowing from the windows. Warm studio lighting, soft shadows, shallow depth of field, tabletop scale, the charm of something made by hand.
This is the brief every shot is written to. Your product replaces the example's; the world stays.
Facts
- Works as: Video ad
- Product-led, no creator on camera
- First frame checked for the product before filming
Similar formats
“It’s standing up on its own.”
Tiny crewA miniature work crew builds, cleans and operates the product like a construction site.
Rendered for Hive & Co. Raw Wildflower Honey
5-second hookMake one like this“That foam is taller than a bus”
Giant in the cityThe product towers over a real street while people stop and film it.
Rendered for Strida Cloud Runner
5-second hookMake one like this“This bottle is made of ice”
Made of something elseCarved from ice, glass or chocolate, then it turns into the real thing.
Rendered for Noir Atelier Eau de Parfum
5-second hookMake one like this“This thock is absurdly deep”
ASMR macroExtreme close-ups and slow motion: texture, pour, click, peel.
Rendered for Keycap Co. Tactile 75
5-second hookMake one like this
Questions
FAQ
Good questions
Can I use a creator with a viral format?
Five formats put a creator on camera — editorial cover, selfie vlog, unfiltered selfie, beauty demo and fashion editorial. The rest are product-led, so the creator step disappears.
Do the formats work for ad images too?
Most do. In the wizard the image looks show the formats that make sense as a still, including three that only exist as images: the flagship poster, the step-by-step grid and the 3-view product sheet.
Will my product look like the example?
The world will; the product will be yours. Every recipe keeps the product exactly as photographed, and the first frame is checked for it before filming.