Viral mode · format
Flagship poster
Split colour field, hero product anchored low, supporting shots on a diagonal.
Rendered by ads.fan from one product photo — no filming, no studio. Your ad is built inside the same world; your product keeps its real shape and size.
The example
Heat That Builds
Rendered for Scorch Hot Sauce
Ad image · 1 credits
What the director is told
A flagship campaign poster with a two-part background: a warm textured field on one side and a saturated brand-colour field on the other. Three supporting shots of the product in use, or of what it makes, run diagonally from the upper corner down, the largest and most appetising one low in the frame, and the product itself anchors the lower corner with crisp reflections and readable material detail. The eye should travel a closed loop: top shot, middle, hero, product, back up through the empty title band, which stays clean because the studio sets the type afterwards — no lettering in the image. Bright controlled commercial lighting, tight palette, nothing cluttered.
This is the brief every shot is written to. Your product replaces the example's; the world stays.
Facts
- Works as: Ad image
- Product-led, no creator on camera
- First frame checked for the product before filming
Similar formats
“These make every outfit look finished”
Editorial coverMagazine-cover composition: bold colour field, room for huge type.
Rendered for Solano Sunglasses · with Valentina Cruz
Ad imageMake one like this“Forty square meters, cleared in 15 minutes”
Big metaphorThe benefit becomes physical in the world: one idea you get in a second.
Rendered for Aero Air Purifier
Ad imageMake one like this“This denim feels way heavier than it looks”
Fashion editorialLuxury campaign portrait: sculptural prop, halo light, champagne palette.
Rendered for Linea Denim Jacket · with Ayla Demir
Ad imageMake one like this
Step-by-step gridSix numbered panels: ingredients, the making, the finished hero shot.
Rendered for Umami Ramen Kit
Ad imageMake one like this
Questions
FAQ
Good questions
Can I use a creator with a viral format?
Five formats put a creator on camera — editorial cover, selfie vlog, unfiltered selfie, beauty demo and fashion editorial. The rest are product-led, so the creator step disappears.
Do the formats work for ad images too?
Most do. In the wizard the image looks show the formats that make sense as a still, including three that only exist as images: the flagship poster, the step-by-step grid and the 3-view product sheet.
Will my product look like the example?
The world will; the product will be yours. Every recipe keeps the product exactly as photographed, and the first frame is checked for it before filming.