Full-screen, vertical, five seconds. Snapchat ads.
Snap Ads are skipped with a tap, so the first second has to be a person, not a product shot. ads.fan opens with the creator's reaction, lands the product, and keeps the caption cards short for a screen held close.
Specs
What Snapchat wants.
Format
9:16 · 1080×1920
Hook
5 s, reaction first
Sound
On
Safe zones
Top and bottom ~15 %
Length
5–20 s
Rendered examples
Snapchat video ads, rendered.
Real renders from the showcase in the Snapchat format — hover to play, open one for the script and the settings. Every one started from a single product photo.
UGC testimonial
GlowDrop Vitamin C Serum · Aisha Bello · 18.1s
Product cinematic
Nimbus Buds · 18.1s
Unboxing
Nimbus Buds · Mei Lin · 18.1s
Problem → solution
PulseGun Mini · Diego Alvarez · 18.1s
Before / after
GlowDrop Vitamin C Serum · Zara Ahmed · 18.1s
Lifestyle b-roll
Blendo Portable Blender · Sofia Rossi · 18.1s
Offer / promo
Nimbus Buds · Oliver Smith · 18.1s
UGC testimonial
Nomad Crossbody Bag · Chloé Dubois · 18.1s
Image ads · 1 size
Snapchat image ads, at size.
Cut from the same staged creative as every other size; headline and button set in type.
What works
What works on Snapchat.
Styles we'd start with here: UGC testimonial, Unboxing, Offer / promo.
- 1
Face first, product second, price third — in that order.
- 2
Big captions, few words; the screen is small and close.
- 3
Hook-only ads (5 s) work here as a standalone format.
- 4
Swipe-up ask in the last card.
100 UGC creators, consistent across every scene.
Pick who fronts your Snapchat ad — every creator has a fixed look, a niche and a voice, consistent from the hook to the last scene.
Make a Snapchat ad from one photo.
A 5-second hook is free on the home page. A full ad with scenes, voice-over and captions renders in a few minutes in the studio.
Other platforms
Same creative, another feed.
9 platform pages, each with its sizes, safe zones and rendered examples.